--- title: MediaAlpha Platform Unifies Lead Buying to Improve Conversions & Reduce Acquisition Costs description: "Case Study: 30% Conversion Increase; 25% Reduction in Acquisition Costs. Programmatic for real-time lead buying, targeting & optimization improves performance." --- [![MediaAlpha](https://mediaalpha.com/wp-content/uploads/2019/04/MA_horizontal.png)](http://mediaalpha.com)[![MediaAlpha](https://mediaalpha.com/wp-content/uploads/2019/04/MA_horizontal.png)](http://mediaalpha.com) - [Login](https://exchange.mediaalpha.com/) - [Careers](http://mediaalpha.com/careers/) - [Contact](http://mediaalpha.com/contact/) - [Request a Demo](https://go.mediaalpha.com/contact?hsLang=en) - [Home](https://mediaalpha.com/) - [Advertisers](https://mediaalpha.com/advertisers/) - [Publishers](https://mediaalpha.com/publishers/) - [Company](https://mediaalpha.com/company/) - [Blog](https://insights.mediaalpha.com/blog) - [News and Press](https://mediaalpha.com/news-and-press/) - [Careers](https://mediaalpha.com/company/careers/) - [Contact](https://go.mediaalpha.com/contact) - [Request a Demo](https://cta-service-cms2.hubspot.com/ctas/v2/public/cs/c/?cta_guid=c8cf8008-1ed9-4355-8bcb-ba7d53449b63&placement_guid=386f7a16-77a4-4277-a5a3-6d017c3c9447&portal_id=2860736&canon=https%3A%2F%2Fmediaalpha.com%2Finsights%2F&redirect_url=APefjpGiYK-omnyVqQ7v2DIhJZTIrDc6Fa5qAhWjInOn_NT9EWV6t73O1ZlZ5nB3wRRQHMnk0T55tyuGy04WMlQKXZ-RwxT33KWANjzO-YnbAOGmRRUjdmkHHzkCda98zo8ZEyYokOc_XO3O3iyHDFpAvHADVks5SNaOu7DiE7GOhMCg963o1guZD1MBmW7PjV5DDQHY79tSR9BM0R0gGz1_exizPiORFMWWJXABmlNl4-BNImKHyCY7FA-QN8Q0mFn1NgjBBFP2&click=92054c44-ad7b-4264-a94c-1cfa9c2ba54b&hsutk=5729180a1358bbb0063043072927eb23&__hstc=60804466.5729180a1358bbb0063043072927eb23.1541307613873.1541627636049.1541636838115.9&__hssc=60804466.18.1541636838115&__hsfp=1912264717) # Stop Buying Leads the Old Fashioned Way ## MediaAlpha DSP Improves Lead Conversion by 30% For anyone buying data leads today, there are some real challenges that you have to contend with: - Manually completing multiple insertion orders for numerous suppliers; - Negotiating and managing varying fixed-price contracts with those same 3rd-party providers;  - Not having clear visibility into lead quality or market inventory to determine bidding; and, - Losing the ability to control delivery timing to match call center capacity. A leading provider of life insurance was dealing with these same issues:  *"Traditional lead buying prevented us from doing what we wanted. We were forced to work with different campaign types, price points and strategies for each vendor. We had no ability to execute thoughtful, data-driven strategies on our own terms.* *It was costing us real time and money, and we needed to find a better way!”* The carrier decided to take control of their lead buying by utilizing [MediaAlpha for Advertisers](http://mediaalpha.com/solutions/advertisers/) as their demand-side platform. Through the robust programmatic platform, the Company unified all lead buying, implemented smarter strategies, and operated more effectively. The results? - **Lead conversions increased by 30%** - **Acquisition costs reduced by 25%** - **All operational KPIs improved** - **Time savings and team efficiency increased** Download our latest case study to learn how [MediaAlpha for Advertisers](http://mediaalpha.com/solutions/advertisers/) empowered this buyer to: - Standardize lead bidding strategies across all lead partners - Buy leads at the pace and timing that best matches your needs - Eliminate time-consuming partner integration work [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=MediaAlpha%20Platform%20Unifies%20Lead%20Buying%20to%20Improve%20Conversions%20%26%20Reduce%20Acquisition%20Costs) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fgo.mediaalpha.com%2Fmediaalpha-dsp-improves-lead-conversion-by-30percent%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Change The Way You Buy Leads MediaAlpha Copyright 2020 - [Contact](http://mediaalpha.com/contact/) - [Privacy Policy](http://mediaalpha.com/privacy-policy/) - [Terms of Use](http://mediaalpha.com/terms-of-use/) - [Advertising Terms](http://mediaalpha.com/advertiser-terms/) - [Subscribe](http://mediaalpha.com/#mfp-newsletter)